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Smartphones, tablets and phablets each have their supporters and critics. Whatever the technical arguments, Forrester Research studied the positions favouring the use of either a tablet or a smartphone.
Forrester Research starts with a distinction in terms of the way we use our gadgets. Tablets are, according to the company, ideal for what it calls "passive internet". You mainly use them to listen and consult various media or to surf online. On the other hand, smartphones are primarily tools to communicate, to handle small content and to use mobile applications.
Location, location, location
Tablets are mainly used at home, while smartphones are useful both at home and on the move. Smartphones are rarely, if ever, loaned to third parties, while tablets easily are passed from hand to hand. In other words, used by one's spouse and children.
The top 3 of the most popular places to use the tablet consists of the living room (72%), the bedroom (63%) and the kitchen (40%). The private office only comes fourth (26%), while the employer's office only ranks eighth with 20%.
For smartphones, the picture is quite different. The top three consists of stores (75%), cars (74%) and living room (67%). In the private office, the smartphone is slightly more popular than the tablet with 31%, but the difference is most marked at the employer's office. Tablets (eighth place with 20%) have to cede to smartphones (58%). However, Forrester Research points out that we should not underestimate the commercial interest of tablets. Financial transactions are, for example, 2.5 times more often concluded on tablets than on smartphones. It is therefore not surprising that the perspectives for tablets are positive: according to estimates, we will count no less than 760 million tablets used in 2016, of which over a third by businesses.
A smartphone or a tablet? Make your choice here.