News Boost every customer interaction with RCS

Your customers use messaging apps like WhatsApp every day. They expect the same experience from your business communications: images, videos, reply buttons and real-time reactions. Traditional SMS and MMS messages don't offer these features, which reduces customer engagement and means you miss out on opportunities. What’s more, MMS will be discontinued at the end of 2027.

Traditional messages, interactive possibilities

Despite their limitations, traditional messages still have two major advantages: they are reliable and universally available. You may be wondering whether it's possible to get all of this in one service. The answer is yes. With RCS, or Rich Communication Services, you combine the best of both worlds.

RCS adds a rich, interactive experience to the reliability and availability of traditional SMS messages. Practical use cases include:

• confirming and rescheduling appointments with ease
• payment reminders with direct payment links
• marketing messages with integrated action buttons for high conversion rates
• satisfaction surveys your customers can complete with a single tap.

The key advantages of RCS

RCS offers unique benefits for both you and your customers.

• Attractive messages
  Enrich your messages with images, video and audio in just a few clicks. The result is communications that truly stand out.

   

• Direct interaction
  With standard reply buttons, your customers can make appointments, complete payments and answer questions in a single action.

   

• No extra app required
  Communication happens via your customers' default messaging app (Android or iOS). They don't need to install anything.

   

• A trusted sender
  The official verification badge on your number reassures your customers that the message is legitimate and not a phishing attempt.

   

• Measurable results
  Read receipts and click-through rates let you measure the real impact of your messaging campaigns.

The outcome: more engaged customers, a more efficient customer service team and a better return on every euro you invest. In short, with the capabilities of RCS, you take your customer communication to a whole new level.