Data Analytics

Translate data into business opportunities

In this digital era with increasing competition it is key to keep on improving your business. One of the most powerful enablers for this are (big) data analytics. Addressing new sources of data (Orange network data) and using new technologies (AI, predictive modeling) have shown to boost business in a great extent. Orange has the right expertise and a proven track record in providing you with meaning full insights to support your decision making.

Data Analytics in video

Your benefits

Improve offers and services

  • Manage resources according to peak hours
  • Adapt stocks to crowd flows

Boost marketing efficiency

  • Adapt product and services to customer profile
  • Personalize customer experience by catchment area
  • Target and adapt advertising to customer segments

Data optimization

  • Reduced time and costs (compared to traditional surveys)
    • ✔ no logistics and investments needed

      ✔ no field presence needed

  • Flexibility of data
    • ✔ 365/24/7 available

      ✔ adaptable by geograpgical zone, period and other indicators

100% reliability

  • Larger sample than street interviews
    • ✔ Both indoor as outdoor
  • Anonymized data through approved algorythms
  • GDPR compliant

Different solutions for different usecases

Mobility

Analyse movement flows in a certain area

Events & Tourism

Measure attendance and visitor profiling

Retail

Better understand your visitors & their behavior

Geomarketing

Measure impact of an event/promotion

Interested in our offer?

Would you like a commercial appointment? A consultant will call you back.