Orange Data Analytics video Transform your data into strategic insights
Thanks to its Data Analytics solution, Orange allows you to exploit an as-yet untapped source of information, enriching your business intelligence.
How ?
By converting millions of data points into statistical indicators in real time using its mobile network, while guaranteeing total anonymity by permanently deleting personal information. This will allow us to analyse how often certain places are visited and how people move. This output can be combined with your existing business data.
The result ?
You get new insights on your (potential) customers or visitors and their behaviour, allowing to optimize the provided services, infrastructure and communication.
Orange avantages Why choose Orange Data Analytics ?
Improve offers and services
- Manage resources according to peak hours
- Adapt stocks to crowd flows
Boost marketing efficiency
- Adapt product and services to customer's profile
- Personalize customer experience by catchment area
- Target and adapt advertising to customer segments
Data optimization
Reduced time and costs
(compared to traditional surveys)
- No logistics and investments needed
- No field presence needed
Flexibility of data
- 365/24/7 available
- Adaptable by geographical zone (international), period and other indicators
100% reliability
- Larger sample than street interviews
(Both indoor as outdoor) - Anonymized data through approved algorithms
- GDPR compliant
Solutions to suit every need Tools to analyse, measure and understand your audiences.
Mobility
Analyse movement flows in a certain area
Events & Tourism
Measure attendance and visitor profiling
Retail
Better understand your visitors & their behavior
Geomarketing
Measure impact of an event/promotion
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