Improve your Google visibility

27.01.2025

As an independent entrepreneur, it’s essential that your profile stands out so you can easily be found online. Google Business Profile is the most important tool when it comes to optimising your local reputation and visibility online.

What is a Google Business Profile?

This free Google-owned web tool – formerly known as Google My Business – enables you to improve your presence and ranking in local web searches.

 

How can I set up my own Google Business Profile?

You can create your profile by going to google.com/business and filling in your business name and sector. If your business has premises or a physical location, enter the address. It must then be verified via a confirmation code, which Google will send by post. You can then add any essential information and photos of your business that will help drive traffic to your site.

You can also create a Business Profile on Bing and Apple. These two services do not offer as many interactive options but they are useful in maintaining your online presence outside of Google and Facebook.

 

How can I optimise my Google Business Profile?

 
  1. Encourage people to leave you a Google Review: invite your customers to leave a review and take the time to leave a polite reply to all of them, even the negative ones.
  2. Communicate with your customers: they can send you messages via the Google Maps app. Get back to them as quickly as possible.
  3. Keep your customers up-to-date: promote your business by creating posts directly from your Business Profile.
  4. Update your business opening hours and let people know when you will be closed (vacations, public holidays, etc).

 

The power of a Google Business Profile

97% of web users use Google to look for businesses. Local indexing is vital in optimising your ranking in Google search engine results when someone types in your name or business sector.

Maximise your business presence via your website, Facebook page and Google Business Profile. A Facebook page is similar to a Google Business Profile but can only be seen by Facebook users. A Google Business Profile offers the significant additional benefits of appearing in search results and showing up on Google Maps. You can simply copy and paste the information from one page to the other to ensure you leverage the benefits of having a presence on both platforms.

 

In short...

A Google Business Profile is a vital marketing tool for any self-employed business owner wanting to improve their online presence and stand out from the competition. Set it up and promote it to improve your business visibility, reputation and search engine ranking.

 

An optimal connection is vital when enhancing your online presence as a self-employed entrepreneur. Discover Orange packs to support your growth.

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