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As an independent entrepreneur, it’s essential that your profile stands out so you can easily be found online. Google Business Profile is the most important tool when it comes to optimising your local reputation and visibility online.
This free Google-owned web tool – formerly known as Google My Business – enables you to improve your presence and ranking in local web searches.
You can create your profile by going to google.com/business and filling in your business name and sector. If your business has premises or a physical location, enter the address. It must then be verified via a confirmation code, which Google will send by post. You can then add any essential information and photos of your business that will help drive traffic to your site.
You can also create a Business Profile on Bing and Apple. These two services do not offer as many interactive options but they are useful in maintaining your online presence outside of Google and Facebook.
97% of web users use Google to look for businesses. Local indexing is vital in optimising your ranking in Google search engine results when someone types in your name or business sector.
Maximise your business presence via your website, Facebook page and Google Business Profile. A Facebook page is similar to a Google Business Profile but can only be seen by Facebook users. A Google Business Profile offers the significant additional benefits of appearing in search results and showing up on Google Maps. You can simply copy and paste the information from one page to the other to ensure you leverage the benefits of having a presence on both platforms.
A Google Business Profile is a vital marketing tool for any self-employed business owner wanting to improve their online presence and stand out from the competition. Set it up and promote it to improve your business visibility, reputation and search engine ranking.
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