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In just one year, the average monthly mobile data usage in Belgium soared by 55 per cent. Mobile data usage abroad has has taken of. How has Orange responded? By expanding your monthly data.
Mobile data is popular with consumers. Belgian companies love it as well. It’s becoming increasingly important in every business. Just ask Belgian telecom regulator BIPT. They’ve published important figures in their latest annual report. They show that in 2018, the average monthly data consumption in our country rose to 1,860 megabytes. That’s an increase of 692 megabytes – per user.
Orange expands Shape data allowances at no additional cost
To cater to this growing demand Orange is significantly expanding the data allowances of the Shape formulas as of 16 February 2020. In this way Orange creates a host of new opportunities at no additional cost for the companies.
Take a look at all the new extras for each Shape plan:
Trends that influence data consumption
Unlimited subscriptions and zero rating
The BIPT has found that consumers are using more data following the introduction of unlimited subscriptions and the availability of the so-called zero rating. With zero rating customers are offered a kind of zero rate on data traffic for a specific (or self-chosen) app or mobile app category.
In 2017, the introduction of new European roaming rules also led to a sharp increase in data usage. With roaming costs gone, the average Belgian’s data usage in other EU member states went up by a factor of almost two and a half.
Finland is the front runner
It looks like Belgium is on the map for data usage. Still, a recent survey by the agency Tefficient showed that data usage in our country remains much lower than, for example, Finland, the country with the highest mobile data use. Usage there is just shy of 20 GB per month per user.
Is your workforce increasingly mobile? Check which Shape formula suits you best.