Rɘ: the path to a sustainable smartphone market

14.04.2022

Sustainable development is a top priority for Orange Belgium. Our ‘re’ programme helps us turn the smartphone market into a circular economic activity, enabling businesses to reduce their ecological footprint in a cost-efficient manner.

Rɘ: environment-friendly smartphone use

“As we speak, over 3.2 million mobiles are gathering dust in Belgium alone. That is such a pity, especially because they can be repaired, refurbished or recycled,” says Isabelle Vanden Eede, Orange Belgium’s Chief Communication, Brand & CSR Officer. “A few years ago, Orange Belgium launched its ‘rɘ’ programme to foster environment-friendly smartphone use.”

 

Orange Belgium has launched its ‘’ programme to foster environment-friendly smartphone use.

Isabelle Vanden Eede
Chief Communication, Brand & CSR Officer van Orange Belgium

 

Total approach for more sustainability

‘Rɘ’ focuses on four key pillars: return, repair, refurbish and recycle.

 

  • Return (Business Buyback): revalue your used devices
    With Business Buyback, you can have Orange Belgium collect your employees’ used devices. In exchange, you receive a credit whose value depends on the condition of the devices. Orange Belgium always ensures all professional and personal data is permanently erased before the devices go to their new owner.
     
  • Repair: extend the life of your devices
    A battery problem or a cracked screen? There’s no need to buy a new device. You can easily request a repair for your employees’ smartphones in your Customer Zone. We handle the entire repair process for you so you don’t have to interrupt your workflow or travel to an Orange shop.
     
    • Free transport
      The broken device is collected free of charge and returned to the address of your choice following repair.
       
    • Free replacement device
      Meanwhile, your employees have access to a replacement device so they remain reachable at all times.
       
    • Transparent repair fee
      Has the device been damaged during the warranty period? Then there are no repair costs. Outside this period you will always receive a quote in advance so you don’t face any unexpected charges.

 

  • Refurbished: save 30 kilograms of CO2 per device
    By investing in the sale of refurbished smartphones, Orange Belgium gives used devices a second life. Your employee gets a smartphone  with the same functionalities as a new device but with a significantly smaller environmental impact and at a lower price. Just one refurbished phone easily saves 30 kilograms of CO2. The refurbishment process makes no concessions in terms of quality. All devices are thoroughly checked and updated with the latest operating systems and delivery includes all the necessary accessories.
     
  • Recycling: recover 90% of all used materials
    Is your employee’s smartphone beyond saving? Then the device is recycled. Up to 90% of the metals and raw materials used in the device can be recovered.

 

Intelligent battery use reduces costs and ecological footprint


The main reason a smartphone is replaced is a battery that starts to drain more quickly. However, there are simple but effective ways to extend the lifespan of your battery.
 

  • Smart charging: Charge your phone to between 20 and 80% to prevent overheating and extend the life of your battery.
  • Energy management: Turn off energy-consuming features such as Bluetooth, location services and high screen brightness when you don’t need them.
  • Avoid night charging: Don’t charge your phone throughout the night to prevent damage to your battery.
  • Invest in quality: Use a good charger that protects battery health and avoid cheap alternatives.
  • Right ambient temperature: Ensure a suitable ambient temperature: your battery delivers top performance between 15 and 35°C.
 
 

Are you ready to implement a sustainable smartphone policy? Set it up in no time in your Customer Zone.

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