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Sustainability is a priority for Orange Belgium. With our new re programme and the launch of the Eco Rating, we’re giving the sustainable smartphone market a boost, helping companies to reduce their footprint and benefit from the circular economy.
“In Belgium alone, there are currently more than 2 million mobiles phones gathering dust,” says Isabelle Vanden Eede, Chief Communication, Brand & CSR Officer at Orange Belgium. “That’s a great shame, particularly when you know they can be repaired, reused or recycled. To further promote environmentally friendly smartphone use, Orange Belgium is launching the re programme, which focuses on four cornerstones: return, repair, refurbishment and recycling.”
To further promote environmentally friendly smartphone use, Orange Belgium is launching a new programme: re.
Sometimes buying a new phone is an absolute must. However, even then you can still make an environmentally friendly choice. Isabelle Vanden Eede: “We want to give our customers the opportunity to make a well-considered choice when it comes to buying phones and the environmental impact. That’s why we are giving our smartphones an Eco Rating or eco-score. The higher the rating, the better for the environment. That makes everything crystal clear for our customers, our suppliers and, of course, ourselves.”
The Eco Rating is a joint initiative by Deutsche Telekom, Orange, Telefónica, Telia Company and Vodafone. It is a score out of 100 based on 19 criteria that takes into account, for example, the sustainability of the materials used, their recyclability, transport and packaging.
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