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"For more than 15 years, the Internet of Things has been one of the major activities at Orange. At least one out of five of our SIM cards is in a machine. Those figures place us in the top three in Europe," says Gert Pauwels, Sales and Marketing Manager M2M/IoT at Orange.
At Orange, there are forty specialists in Internet of Things (IoT), with a combined total of three hundred years of work experience. "Day and night, our people are there for our customers. More than half of these customers aren’t even based in Belgium," says Pauwels. "The service and expertise of our team makes the position and reputation of Orange in the IoT domain even stronger," he emphasises.
Applications of the Internet of Things
IoT covers various domains according to Fabio Corna Pellegrini, Product & Operations Manager M2M/IoT (on the left in the picture). "Some applications contribute to traffic safety. Others are for mobile payments, monitoring health or providing images from video security," he explains.
Clients who come to Orange for IoT are also diverse: 60% are companies, 30% are residential and 10% come from the government. The offer available to these target groups is spread across several different levels.
What does the Orange IoT range look like?
On one hand, there’s the connectivity itself. ‘Today, a lot of SIM cards are designed to be built directly into a machine,’ says Gert Pauwels.
A different approach is the adjusted platform. "This gives our clients the possibility of following up and managing on the level of an individual card or device," explains Fabio Corna Pellegrini. "We designed the portal for this in collaboration with our partner, Ericsson. It is one of the most high-performance, future-oriented and highly recommended portals in the market. Furthermore, it’s highly suited for handling large volumes of machines and SIM cards."
Besides this, Orange is very strong in the areas of analytics and service management. "The reporting in these areas is completely customised, but also benefits from our proactive approach. If cards create more volume than normal, we notify the client." says Fabio Corna Pellegrini.
Companies that have grown thanks to IoT
For a lot of clients, the IoT range and the related support are crucial elements in their own business management procedures. Gert Pauwels points to Transics as an example. They have adapted their entire business model and could grow as a company specifically as a result of IoT and the support they receive from Orange.
There are also the many mobile payment terminals, crucial for the business of traders and merchants from a variety of industries. Gert Pauwels: "There are possibilities everywhere. Think about the rivers the Flemish government can monitor wirelessly with help from our technology. An important service for citizens, if only because it can signal possible flooding danger," says Pauwels.
"For the cultural capital Mons, we worked together with the local government to register the number of spectators." he adds. Or how IoT has created a lot of new services and opportunities.