Bofrost* opts for simplicity, customisation and service


The Belgian branch of bofrost* has equipped its entire fleet of delivery vans with tablets. An Orange SIM card and subscription take care of navigation, communication, and information on board. “This means our drivers can always work efficiently wherever they are.” 

Bofrost* delivers freezer-fresh products directly to people’s homes. In Belgium, this door-to-door seller sends out its fleet of over 300 delivery vans on a daily basis. A few months ago, they were all equipped with a tablet. Inside this tablet, there is an Orange SIM card. “So, not only can our drivers call their customers, they can also navigate and access information. In short, it’s everything they need to give our customers the best possible service”, says Johan Liekens, Fleet & Facility Manager at bofrost*. In Belgium, he is not only responsible for the fleet but also for telecommunications.


“Thanks to Orange, our drivers can now always work efficiently wherever they are.”


Service makes the difference

When the idea to use tablets took shape, Johan Liekens thought it was a good opportunity for a new benchmarking exercise. “Besides delivering top-quality products, we also aim to provide the best service. We expect the same attitude and ambition from our own partners. Orange was head and shoulders above the rest.”

“The Business Experts Team at Orange considered the specific needs of our employees and conducted a thorough analysis of the different user profiles. Based on the real needs of our employees, the business experts ended up proposing two formulas: Shape Intense and Shape Plus. Their proposals stood out due to their competitive pricing, and we were impressed by their simplicity and clarity”, recalls Liekens.


“Orange stands out for its reasonable price and clear and simple offer.”


High-quality self-service and after-sales service

Having received such an attractive offer, the decision to choose Orange was quickly made. Most of all, because Orange provides high-quality after-sales service. “We were not looking for a telecom partner to simply sell us SIM cards and subscriptions; we also wanted rapid assistance in the event of any problems. At Orange, one telephone call is all that’s needed to unblock a blocked SIM card, to give just one example. Our permanent and personal business expert is always there to help.” For Johan Liekens, this one-to-one communication is essential in developing a long-term relationship with his partners. 


“In the event of any problems, our permanent and personal business expert is always there to help.”


Liekens also makes full use of the options provided by Orange to manage his fleet. “The cherry on the cake is that Orange provides access to their Business Zone, a highly convenient digital management platform. This means that if I need to, I can even block a SIM card myself. But above all, I can generate several reports for every one of our SIM cards. This allows us, for example, to clearly analyse their use by each of our employees and to respond even better to their needs. It is a handy tool to measure the evolution of consumption, along with the relevant costs. It helps our Belgian management team to make better decisions.”



Bofrost* chooses Shape Intense and Shape Plus. Discover which package best suits your company.

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