Caudalie and Orange: a powerful relationship


At first, Caudalie Belgium’s decision to work with Orange was financially driven, but the speed and quality of the services then astounded us even more.

“The sweet smell of success”: Caudalie and Orange with a story worth sharing.

“When we launched a call for tenders, Orange was head and shoulders above the rest.”

Caudalie is renowned for creating beauty products derived from grapes. A team of 23 staff members manages the entire distribution in Belgium and Luxembourg. “When we first went into business in Belgium, we were with another telecom company. When we launched a new call for tenders, it was clear that Orange was way more competitive”, explains Mathilde Courtois, head of Sales for Caudalie Belgium.

“When we equipped our new Brussels store, our Account Manager helped us to make the right decisions.” 

The company distributes its products through pharmacies, as well as its two own dedicated high-street stores, including the one in Brussels. “Our needs are pretty straightforward. We use smartphones and iPads to communicate with each other and with the pharmacies,” explains Courtois. “But when we set up our latest store in Brussels, our Orange Account Manager’s help was indispensable. She got us out of a tight spot, as our new store didn’t have any internet connectivity. She immediately came up with a temporary solution for us. With the loan of a 4G router, we could work and make phone calls via Wi-Fi  and the cloud, as well as accept electronic payments.” 

“Whenever there’s a problem, we know we can always count on our Account Manager.”

“It wasn’t just their competitive rates; we also really appreciated the can-do attitude from Orange. It didn’t matter whether it was a very simple email request or a more serious problem. We know we can always count on our Account Manager,” adds Courtois.

Two years ago, Caudalie and Orange took stock of their collaboration, which resulted in the signing of a new contract which met the team’s new requirements perfectly. Courtois recalls one incident in particular: “Following an administrative error when transferring supplier contracts, our lines nearly got cut off. However, our Account Manager immediately intervened and resolved the matter in no time.”

Is your pharmacy stocked with Caudalie beauty products? Well, that’s all thanks to Orange facilitating communications between Caudalie and its clients.

Would you like to follow Caudalie’s example and get yourselves a reliable, smooth communication system for your sales teams? The business experts from Orange are on hand to help.

Hello, Interested
in our offer?
Welcome to
Orange Business.

Thanks for your interest in our offers, let's schedule a meeting.

Contact us

I have a question or a complaint