Why Aluro Group chose Orange


The industrial Aluro Group from Heist-op-den-Berg places great demands on their telecom operator. Their main requirement: reliable mobile coverage at company headquarters. Orange took care of this and a lot more for the international player.

The challenge: reliable communication and flexible services

Aluro Group is an ambitious international industry group from Heist-op-den-Berg. ‘The five companies within Aluro work autonomously but are supported on a group level,’ Wim Vervoort, IT manager for the Aluro Group, explains. 

When Vervoort came aboard about two years ago, he found the telecom operator at the time was unable to guarantee reliable mobile telephony and data traffic at company headquarters. ‘This led to a lot of frustration.  And fair enough. Mobile communications are the norm these days. You expect everything to run smoothly,’ he continues. This was one of the first issues he had to tackle in his new job. There were also the ambitious international plans the company was pursuing. The new telecom operator Vervoort chose had to provide suitable solutions in this area as well.


The solution: the Orange network and Shape

Shortly after being appointed as IT manager, Wim Vervoort made the decision to switch to Orange. ‘We operate three facilities in Heist-op-den-Berg that are 1.5 kilometres apart from each other. The Orange network offers better mobile coverage there than the competition. This means we could immediately benefit from their superior mobile network without Orange having to carry out specific works on site,’ he explains. 

In addition to company headquarters, the group has a branch in Germany, just one sign of their ever expanding international activities. ‘I estimate that up to 50 or 60 colleagues within our group maintain international contacts. Plus, some of our 150 staff, from installation technicians to sales personnel and board members, regularly travel abroad,’ says Vervoort.  

‘Just about every employee has a tailored Shape subscription. Staff working outside Europe for any length of time are switched to a special tariff plan. If an invoice deviates from the standard monthly amount by more than 10 per cent, we look into it and make the appropriate adjustments. I also sit down with our account manager at Orange every year to determine how our telecom costs can be reduced even further.’


The result: an ambitious SME that relies on Orange

In addition to providing a more reliable mobile network at the Belgian company headquarters and abroad, Vervoort particularly appreciates the flexible service Orange provides. ‘For example, when one of our colleagues travels abroad, I can make the necessary adjustments myself in the Customer Zone. In addition, our account manager is always happy to answer specific questions. All Orange employees are very flexible and customer-oriented,’ Vervoort concludes.


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